Top 5 Beauty Retail Apps in Romania: Q1 2023 Performance Insights

The beauty retail sector in Romania saw varied performances from its top 5 apps during the first quarter of 2023. Here’s a detailed look at the weekly trends in downloads, revenue, and active users for these leading apps.

Sephora – Beauty,Makeup,Parfum had a dynamic quarter with weekly downloads peaking at 13.2K in the first week of January. The downloads then experienced a downward trend, settling at 4.5K by the end of March.

Notino: profumi e cosmetici showed a strong performance in weekly downloads, starting with 5.3K in early January and reaching 10.7K in the last week of March. Weekly active users for Notino also saw growth, rising from 15.8K at the beginning of the quarter to 27.2K by the end.

Douglas Parfumerie & Cosmetice had lower download numbers, with weekly downloads fluctuating between 700 and 1.9K throughout the quarter.

BEAUTY BAY experienced modest weekly downloads, starting at 101 and declining slightly to 46 by the end of March. The app's active users also showed a slight decline, from 362 to 296 over the same period.

Superdrug - Beauty and Health had the lowest download numbers among the top 5, with weekly downloads ranging from 2 to 37. The active user base remained relatively small, with minor fluctuations between 10 and 37 throughout the quarter.

For more detailed insights and data, visit Sensor Tower.